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Industry Professionals Setting Industry Standards
Our people are what make Weather Central the worldwide leader in weather, forecasting, traffic, news and sports systems. Our diverse team of innovative professionals has a wide range of experience that goes to work for our clients everyday. From meteorologists, anchors, reporters, and producers, to artists, computer scientists, broadcast consultants and support specialists, Weather Central has the collective resume that understands each area of a station's demands, and therefore delivers the solutions and workflow innovations needed to customize a vision that solves our client's business challenges.

VisionCast: A Weather Central Partnership Starts with Your Vision
We are dedicated to proactively aligning our differentiating features and interactive tool sets to our clients' goals and business objectives. Our On-Demand Team of professional graphic artists and data consultants work together with our clients to custom design a clear vision for their station. We then provide Focus Training and loads of on-demand tools and resources to champion their vision and set them apart from their competition.

Innovative Solutions Since 1974
Weather Central has a legacy of advanced solutions starting with the premiere of LiveLine; the first ever computerized weather graphic system. Since then, Weather Central has invented dozens of new technologies and capabilities and has gained the strongest portfolio of unique and patented intellectual property in the industry. Our portfolio now includes over 30 U.S. and international product, software, and technology patents, along with a robust list of strategic partnerships with industry leaders such as Microsoft™ and Hewlett Packard™.

Creative storytelling with patented MagicTRAK® key wall interactivity as well as local storm tracking and interactive multi-dimensional displays are inherent to our product suite. Our differentiating science and advanced tool sets give users the ability to forecast and report breaking and changing weather, traffic and news faster and more visually engaging than competitors' systems.