PERSONAL MICROCAST™

Stay connected to your audience with the ultimate personal weather service

Personal MicroCast lets you reach your customers twice daily with personalized weather emails and a personalized weather web page. Users get a hyper-local point forecast that’s generated for their custom locations, within a page that’s integrated into your site, highlighting your brand and your on-air talent. Provide your viewers with unparalleled point forecasts with Personal MicroCast from Weather Central.
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Personalized point forecasts
Personal MicroCast allows your viewers to create up to four custom locations on their personalized web page. Using MicroCast modeling technology from Weather Central, Personal MicroCast displays a hyper-local, hour by hour forecast with temperature, wind, humidity, precipitation chance and sky conditions for up to 48 hours into the future.
Your brand and talent highlighted
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Personal MicroCast is integrated directly into your station’s Web site and seamlessly integrates your brand directly into the display. In addition, a customizable message from your meteorologist greets the user upon entering their personalized Web page, creating a valuable tie-in with your on-air presentation.
Daily emails keep you connected with your audience
Personal MicroCast allows users to sign up for daily emails detailing that day’s local forecast. In addition to keeping you connected with your viewers and highlighting your local talent, these emails feature valuable sponsorship positions that help you generate revenue. Users can also sign up for severe weather alerts, which are automatically generated in the event of a National Weather Service advisory.