INTERACTIVE RADAR PLATFORM

Provide your viewers with the most engaging interactive applications on the web with Interactive Radar from Weather Central. Weather Central integrates high-resolution radar and clouds with a Microsoft® Virtual Earth™ map, allowing users to pan, scroll and zoom down to the street level. Smoothview™ technology keeps the radar focused at any zoom level, ensuring that your viewers are presented with the most accurate, hyper-local radar presentation. Plus, with Weather Central’s ESP:Online Forecast package, ESP:Online Severe Weather package and Live Local Interactive Radar, you can provide web solutions that build consumer engagement, drive audience, and allow you to lead your market in online weather. See a Live Example HERE.
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ESP:Online Severe Weather™ package
Establish your station as the leader in online storm coverage with the ESP:Online Severe Weather package. This market-exclusive solution lets users track storm cells in extraordinary detail by providing clickable storm icons with comprehensive storm cell information, projected storm path and projected arrival time. Users can also view NWS alerts and lightning strikes, all displayed entirely within the Virtual Earth viewer designed to keep users on your site.

• ESP:Online Severe Weather Information
• Example
• Live Site
 ESP:Online Forecast™ package
Drive everyday usage of your interactive radar and generate sponsorship revenue by providing your viewers with hyper-local MicroCast® point forecasts for any location on the Virtual Earth Map. The ESP:Online Forecast package gives you control over what points of interest are displayed on the Virtual Earth map, allowing you to provide users with point forecasts for the locations most important to them. Also, FutureCast™ offers animated radar and cloud displays over any location in the U.S. for up to 48 hours into the future.

• ESP:Online Forecast Information
• Example
• Live Site
 Live Local Interactive Radar™
Offer your audience the highest resolution, most precise online radar solution available today with Live Local Interactive Radar. LLIR takes your station’s live Doppler radar and displays it over the Virtual Earth map, integrating your brand and color set while providing your audience with extraordinarily detailed radar zoomable to the street level. Become the first station in your market to provide the local online weather solution: Live Local Interactive Radar.

• Live Local Radar Information
• Example
• Live Site