RouteCast®

On-Air
RouteCast® on-air provides viewers a look at local and up-to-date traffic information. Whether showing the current flow along major roads and highways in their city, or displaying current accident, construction and congestion incidents, RouteCast® provides the interactive tools to create an engaging traffic presentation.

• Integrate traffic webcams using patented SceneLaunch technology
• Interact with live, real-time information utilizing MagicTRAK® technology on the keywall or plasma display
• 3D buildings and 2D and 3D high-resolution maps enhance your presentation, and active flys over key routes deliver current flow data, current speed and travel time, helping viewers prepare ahead of time
• Quickly and Easily prepare fresh material and up-to-date traffic segments with template-driven technology

Your presenters will spend less time preparing, and more time on-air with this real-time and easy to use traffic solution.
 
Online
Getting your traffic information online is simple and sophisticated with RouteCast® online, a flexible and visually elegant online representation of local traffic. Viewers can easily check the traffic in real-time with a personalized traffic report, updated and available at any time of day.

• Provide comprehensive traffic information including current flow, accident, congestion and construction incidents, and current speeds
• Allow viewers to complete a personal experience with customizable routes and the opportunity to receive automatic notifications regarding their route.
• Traffic webcams* connect with viewers and current radar helps them prepare for any traffic scenario

Integrate weather and traffic effortlessly with RouteCast® Online, an interactive, white label solution delivering personalized traffic information to every viewer.

*Almost all markets must secure permission to use webcams from the Department of Transportation and the State.
 
Mobile
Extend your stations traffic benefits to viewers on the go. Compliment your on-air and online report with a mobile WAP app that is compatible with any internet browser. Viewers receive current flow by quadrant and selected traffic cams (when available). Mobile makes it easier to get important information to viewers no matter where they are.