FOR IMMEDIATE RELEASE
Weather Central 3D:LIVE Powers Unique
New Look of Broadcast Weather for RTVE
Spain’s Leading Broadcaster Brings High-Accuracy, Visually-Stunning
Weather System to Life for Its Multi-National Audience
February 10, 2010. Madison, Wis. – Weather Central, LP, provider of the world’s most-viewed on-air, online,
print, mobile and enterprise weather solutions, has helped Spain’s leading broadcaster, Radio Televisión Española
(RTVE), deploy a sophisticated new broadcast weather forecast, alert and news systems. The Weather Central
3D:LIVE™ system enables RTVE to deliver precise and visually compelling weather information to millions of
viewers both in Spain and worldwide.
The Head of the Área del Tiempo at Radio Televisión Española, Mònica López said, “We want RTVE to be the
public’s first choice for weather and news, so we set very high goals for our redesigned weather broadcasts. It is
critical that the solution provide both a captivating look for the broadcast and extremely accurate forecasting.
Weather Central has enabled RTVE to excel in every respect, integrating the very best weather data with
stunning 3D graphics.”
The solution for RTVE is built on Weather Central 3D:LIVE, a complete broadcast weather platform that
integrates real-time data, 3D effects and animations, high resolution maps and comprehensive storytelling tools.
Exclusive MagicTRAK™ technology from Weather Central enables RTVE meteorologists to interact with data,
maps and other elements while on air using the tip of their finger.
Data integration is essential to the system’s remarkable accuracy and RTVE had unique sources it wanted to
include. Weather Central enabled RTVE to be the first broadcaster to air the newest comprehensive data sets
provided by Agencia Estatal de Meteorología (AEMeT), Spain’s state weather service, to provide information and
forecasting at the highest resolution.
“RTVE is establishing a very high standard for broadcast weather,” said Chip Mobley, Vice President of
International Business at Weather Central. “RTVE is taking full advantage of the power and flexibility of Weather
Central 3D:LIVE to deliver weather information that viewers find captivating and indispensible.”
For complete information about 3D:LIVE and the complete range of solutions from Weather Central, visit
www.wxc.com, call +1 (608) 274-5789 or email globalsales@wxc.com.
About Weather Central, LP
Weather Central, LP, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on-air, online, print, mobile and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the Company’s dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central’s attention to weather presentation, detail and insight.
© 2010 Weather Central, LP, Madison, Wis. All rights reserved. Product specifications and availability are subject to change without notice. Weather Central, LP, :LIVE, GENESIS:LIVE, 3D:LIVE, ESP:LIVE, Weather Central MagicTRAK, LiveLine GENESIS, A.D.O.N.I.S. MicroCast, A.D.O.N.I.S. FutureCast, StormSentinel DV, WxWarn2, ScreenWRITER, SportsWRITER, SimulCAST, X-Vision, Storm Vitals, TelePath, RainVision, SnowVision, FunnelPATH, CellPATH, HailZONE, GustZONE, MessoPATH, Always-On Training, Instant Mapping and WxPoint are either registered trademarks or trademarks of Weather Central, LP. All other trademarks contained herein are the property of their respective owners.
PR Contact
Evan Sirof
MarComm-On-Call, Inc.
Tel: +1 845.883.2109
email: evan@marcomm-on-call.com
Weather Central, LP
401 Charmany Dr., Suite 200
Madison, WI 53719, USA
Customer Support: 1+608‐276‐4600
Tel:1+608‐274‐5789 Fax:1+608‐278‐2746
email: saleswxc@wxc.com
www.wxc.com